How You'll Become a Football Analytics Expert

  • Over 10 hours of straightforward no fluff in depth football analytics training and tutorials to do at your own pace

  • Simple and easy to follow guide to get started with Python, even if you have zero experience

  • Easily access key data for powering analysis, visualizations, and models

  • Showcase your skills by building projects that actually have value

  • Learn the secret techniques and code used by industry experts working for large clubs and organizations

What People Say About the Course

Join 1000+ students learning football analytics

5 star rating

Awesome course

Trym Sørum

The perfect introduction to Python coding in sport analytics. I was very happy with the practicality of the course through the projects and McKay is a great teacher who manages to engage through cool examples and always good explanations and remin...

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The perfect introduction to Python coding in sport analytics. I was very happy with the practicality of the course through the projects and McKay is a great teacher who manages to engage through cool examples and always good explanations and reminders along the way. Highly recommend!

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5 star rating

Learn a lot

Matias Porela

package really well put together

package really well put together

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5 star rating

Highly recommend

Chloe Sainsbury

Great course- so accessible, easy to follow, so much covered. Really enjoyed it. Hoping for an advanced course so I can continue learning!

Great course- so accessible, easy to follow, so much covered. Really enjoyed it. Hoping for an advanced course so I can continue learning!

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5 star rating

Fantastic and complete

Emman Ajidagba

Very explicit and complete tutelage for any beginner who wants to venture into football analytics

Very explicit and complete tutelage for any beginner who wants to venture into football analytics

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5 star rating

A top course!

Ricardo Heredia

This is the best course I've done in football analytics, it is the course I'd wish I had back when I started learning about data and programming 2 years ago, it would've made my life easier. This course helps you strengthen concepts whether you're...

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This is the best course I've done in football analytics, it is the course I'd wish I had back when I started learning about data and programming 2 years ago, it would've made my life easier. This course helps you strengthen concepts whether you're a beginner or have some experience. It's amazing how the knowledge provided by McKay is well packaged and delivered, 100% recommended.

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5 star rating

Blown Away by Sports Analytics!

Patrick Buckler

For context, I'm an Undergraduate Business Analytics Student at an American University, so I had some prior knowledge of some concepts covered in this course. Anyway, this course is a fantastic introduction to sports analytics. I'm more of an ...

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For context, I'm an Undergraduate Business Analytics Student at an American University, so I had some prior knowledge of some concepts covered in this course. Anyway, this course is a fantastic introduction to sports analytics. I'm more of an American Football fan, but I'm excited to transfer some of these new skills into my college courses and other sports interests! I would highly recommend this as a hobby, or as an aid to someone who is learning Analytics in-general.

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What You'll Learn

  • Unlock the power of Python

    Even if you have absolutely no coding experience, I'll walk you through step-by-step how to get started, Python basics, and tutorials in an easy to follow way

  • Build projects of value

    Ready to get your hands dirty? In the course you'll build TWO separate projects to showcase what you learn throughout the course to be able to add to your portfolio of work

  • Detailed coding guides

    Coding is a must in football analytics. In the course, I'll give you easy-to-follow tutorials on topics such as web scraping, creating visualizations, and machine learning topics.

BONUS: ACCESS TO PRIVATE COURSE DISCORD

You'll get free access to a Discord channel to get direct access to McKay and other to students to ask questions, get help with coding, and learn from one another
GET INSTANT ACCESS FOR $97 ➡️

Everything You'll Receive

10+ hours of guided football analytics material

  • Lifetime access to all content and all updates and future course add ons

  • All code used in the course

  • Access to the course's private discord

  • Two projects to add to your portfolio and show off your skills

Who is this for

✅ Someone who wants to learn Python and football analytics at the same time

✅ You are eager to stay on top of football analytics trends

✅ You're willing to put in the time and effort to go through the tutorials and learn the topics of the course

✅ Any levels of Python experience

Who this is NOT for

❌ Someone who is already an expert at football analytics

❌ You think this is a quick way to learn and get a job

❌ You're looking for code you can copy and paste without understanding the concepts

❌ Not willing to ask questions, do research, and reach out if you get stuck

FAQ

  • How long is the course?

    The course will be over 10 hours of guided video content, along with other reading sections to help understand different metrics and topics. The course will also continue to have content added.

  • How much Python do I need to know?

    No experience is required! I'll walk you through downloading and setting up Python on your computer.

  • Will I have lifetime access to the course?

    Yep! You'll get lifetime access along with any future updates that are made to the course.

  • Do I need any prior knowledge or tools before joining?

    Nothing is required, just access to a computer.

  • Are there any additional costs?

    Nope, the course is a one-time fee, and won't require you to continue to pay.

    Along the way I'll mention tools I use just to make my life easier but, these aren't required to complete the course.

  • Is there a student discount?

    Yes, if you can provide some sort of current transcript or class schedule I can work with you on getting a discount.

What's in the course?

    1. Welcome & Expectations

    2. Why Analytics in Football

    3. Join Discord Server

    4. Accessing the Github with the Code

    5. How to Install Python

    6. Pip & Installing Packages

    7. Working with Jupyter Notebooks

    1. 1.0 Module Intro

    2. 1.1 Python Syntax

    3. 1.2 Python Variables

    4. 1.3 Bools, Numbers, Strings, Lists, Tuples, Dicts

    5. 1.4 If - Else Statements & Conditionals

    6. 1.5 For & While Loops

    7. 1.6 Functions

    8. 1.7 Error Handling

    1. 2.0 Module 2 Intro

    2. 2.1 Types of Data

    3. 2.2 Key Metrics

    4. 2.3 Common Python Terms

    1. 3.0 Module Intro

    2. 3.1 Web Scraping Basics -> Old

    3. 3.1 Web Scraping Basics -> Updated

    4. 3.2 Statsbomb API

    5. 3.3 FBREF.com

    6. 3.4 Sofascore -> Old Method

    7. 3.4.1 SofaScore -> New Method

    8. 3.5 Understat

    9. 3.6 Fotmob

    1. 4.0 Module Intro

    2. 4.1 Matplotlib & Seaborn

    3. 4.2 Scatterplots

    4. 4.3 Radar Charts

    5. 4.4 Pizza Plots

    6. 4.5 Tables

    7. 4.6 xG Flow Charts

    8. 4.7 Creating a Pitch

    9. 4.8 Pass Maps

    10. 4.9 Shotmaps

    11. 4.10 Heatmaps

    12. 4.11 Pass Networks

    13. 4.12 Grids

    1. Part 1

    2. Part 2
  • 58 lessons
  • 12 hours of video content